Marine Life has been producing sea salt for aquariums since 2010, recreating the most natural habitat for marine life. The company cooperated with leading oceanariums of the country.
We created visual branding and packaging for a new product: sea bath salt and care cosmetics based on it. After evaporation and purification from impurities typical market available sea salt contains 97-99% sodium chloride and only 1-3% is magnesium, calcium, potassium, etc. A distinctive feature of Marine Life salt is that its composition is identical to real sea water and the share of useful minerals is about 30%.
The task was to convey the values of the brand: uniqueness, naturalness. In the process of working on the identity, we were inspired by the images of the sea, waves and sea foam. The packaging is based on textures, individual for each product. We made them using the suminagashi technique (Japanese floating ink). This is a method in which imprints of texture are created by ink floating on a surface of water. Each print is unique and unrepeatable. This technique emphasizes the beauty, fluidity and richness of sea water. The product line includes 4 different salts without additives and 3 with natural flavors.
